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In 2007, OCLC was awarded a grant from the Bill and Melinda Gates Foundation to explore attitudes and perceptions about library funding and to evaluate the potential of a large-scale marketing and advocacy campaign to increase public library funding in the U.S. The findings of this research are available in the OCLC report, From Awareness to Funding: A study of library support in America.
In this podcast, George & Joan take a look at the report, its findings, and what it all means for libraries both now and in the future. One jump-out-at-you finding that George notes: there is zero correlation between the people who use libraries and the people who vote in elections for library funding.