Peggy Barber and Linda Wallace are principals and co-founders of Library Communication Strategies, Inc., a consulting firm based in Chicago. As part of their mission to help libraries market themselves more effectively, they have worked extensively with libraries of all sizes to do communication audits, develop marketing communication plans and lead workshops on marketing-related topics. They are the authors of Building a Buzz: Libraries & Word-of-Mouth Marketing published by ALA Editions in 2009.
Barber previously was Associate Executive Director for Communication for the American Library Association. She established the ALA Public Information Office, Public Programs Office and the ALA Graphics program, including the widely known “Celebrity Read” poster series. She also helped launch the universal library logo that appears on streets and roads across the country. She is a graduate of the University of California, Riverside and earned an MLS at Rutgers University. She received the Lippincott Award for distinguished service to the library profession in 1999.
Wallace was formerly Director of the American Library Association’s Public Information Office, where she launched Teen Read Week, Library Card Sign-Up Month and other public awareness campaigns. She is the author of Libraries, Mission, and Marketing: Writing Mission Statements That Work. Before working at ALA, she served as community relations coordinator for the Mideastern Michigan Library Cooperative. A journalism graduate of Ohio University, Linda also worked as a newspaper reporter.