Infopeople Webcast

Back by popular demand! This lively presentation on the implications of the new OCLC report, Perceptions of Libraries and Information Resources, was originally delivered by George Needham and Joan Frye Williams at the Public Library Directors' Forum in San Diego. It received such a positive response from directors who wished that their staff had been able to participate, that Infopeople has asked George and Joan to repeat it as a webcast.

In this special, two-hour webcast, George Needham of OCLC and library consultant Joan Frye Williams will present key findings and implications of the landmark study Perceptions of Libraries and Information Resources.

• Part One of the webcast, Reality, will outline how "civilians" described the ways they actually use information and library resources today.
• Part Two, Perceptions, will deal with how these people feel about the library, especially as compared to the other online resources available to them.
• And Part Three, Brand, will look at how people understand what the library has to offer.

Each of the survey findings will be accompanied with specific, practical suggestions about how libraries can adjust their services to respond to this new information. Don't miss this thought-provoking presentation - it may well change the way you see your users and your work!