Blueprint for a Library Capital Campaign

Instructor: Glen Gilbert

Blueprint for a Library Capital Campaign

What are the options for funding Library projects? Which is the best option for your Library? What can a small library do if it lacks staff or capital experience? Library capital efforts must be organized, intensive professional efforts. This session will focus on the key elements for a successful capital campaign, from initial strategy to opening day and everything in between.

Workshop Description: This half-day workshop will introduce you to all the options for funding library capital projects -- public, private, bond measures, loans, and joint ventures -- and will explain how to choose your best funding avenue based on size of library, type of community, staff, and experience. After discussing how to evaluate your options and likelihood of success, the workshop will present a case study on private capital fundraising and help you evaluate whether your library is ready to undertake a major capital campaign. You will also receive a bibliography and list of helpful URLs for further study.

Please Note: With the passage of Prop 14, California libraries can now leverage state funds to launch major capital campaigns. While this workshop is not limited to construction funding and does not address how to apply for Prop.14 funds, any library that needs to develop the 35% local funding match to qualify for Prop. 14 funding will benefit from this course.

Highlights: The Blueprint for a Library Capital Campaign workshop will include:

• Preparing for a Campaign
  • The Missed Step: How to plan a Campaign Feasibility Study
  • Identifying which funding option makes the most sense for a library based on size of library, type of community, staff, and experience
  • Evaluating your likelihood of success.
• Who Does What: Board, Staff, Consultants
• Avoiding Typical Library Campaign Pitfalls
• What Will It Cost? Campaign Financial Needs Estimate
  • It Takes Money to Raise Money: Expense Budgeting
• Seven Prerequisites for Success
• Developing Winning Campaign Materials
• Cultivating and Soliciting Major Donors
  • Look Them In the Eye: The Keys to Major Donor Fundraising
  • Oops: Common Mistakes in Major Donor Fundraising
  • Constructing a Major Gifts Chart
• Be Careful What You Wish For: Fundraising Events
• Primer on Proposals: The Kresge Foundation

Who should attend: The session is designed for all levels and is interactive in nature.

Prerequisites: People who love libraries: Library Boards, staff, friends and foundation groups.

Please Note: There is a $75.00 fee for this workshop. InFoPeople does not provide parking passes, lunch or refreshments.

Check-in: 8:30 to 9 AM Instruction: 9 AM to 1:00 PM