Flyers, handouts, letters. Even in the age of blogs and tweets, there are times when printed materials are the best way to communicate with your library community. Are your materials as effective as they could be?
Before you start creating your next piece of material, ask these three questions:
What’s the purpose of this piece? Is your material meant to transfer information? To call for action, encouraging the reader to do something? To influence or persuade? Your purpose will affect your approach.