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podcastIn this edition of Thinking Out Loud, George and Joan discuss an article that George recently read in the magazine Fast Company, The Great Tech War of 2012. The article predicts an upcoming battle for supremacy among Apple, Amazon, Google and Facebook in the markets for smartphones, tablets and more.

What impact, if any, does this looming tech war have on libraries? Would they benefit? Would they suffer? Libraries may not directly benefit but they will have a stake in the outcome. Each of these organizations are moving in similar directions. As Joan says they are verticalizing. And that is something that libraries can think about doing. Tune in to hear all of their ideas!