Mary-Carol Lindbloom, executive director of the South Central Regional Library Council, holds an M.L.S. from Syracuse University. She served on the planning team for My Info Quest SMS text reference service, chairs its marketing committee, and has been involved with four collaborative virtual reference programs. She was project director for the world's first academic library virtual reference initiative, Ready for Reference. She has worked in academic, public, hospital, consortial, and museum library settings and serves on three school library system advisory councils.