I'm a big fan of Tiny URL , a service that takes really long URLs and turns them into much shorter URLs - a handy service for things like Google Maps. Well, there's anew kid on the block called dwarfURL . It takes the short URL idea and adds a nifty additional feature: it tracks click stats! You add a password to your URL to get this working.
Want to see how it works? Here's a dwarfURL to a Google map of Sacarmento: http://dwarfurl.com/210d5 . I made the password "sacramento" (I know, creative, huh?) and you can monitor the stats here .
A useful tool when you want to track how often people click on links on your website and don't have a stats package to rely on.