Adult Programming 2.0
An Infopeople Online Learning Course
Dates: Tuesday, April 30, 2013 to Monday, May 27, 2013
Fee: $75 for those in the California library community and Infopeople Partners, $150 for all others (about payment)
Instructor: Ann Awakuni
Does your repertoire of adult programs seem a little stale? Do you wish attendance at your adult programs was higher? Would you like to connect your programming plan to your library’s strategic plan or mission and explore new methods of marketing? In this course you will be inspired by checking out what other public libraries are doing in the evolving world of adult programming.
After the completion of this course you will be able to…
- Evaluate the success of a program by defining its impact
- Develop a programming goal and objectives
- Use provided handouts/templates to design an ebook faire or ereader keeper craft program
- Identify resources for program inspiration
- Take your programs beyond performance to participation by adding programs that encourage active learning
- Develop best practices for effectively marketing programs (press releases, social media channels)
Course Description: In this four-week online course you will explore current trends in adult programming. Through readings, assignments, discussions and interviews with active adult programmers in the field you will learn from libraries who are producing Makerspaces, online bookclubs and ebook faires. You will also get ideas for multicultural and multigenerational programs and hear from libraries who are incorporating Facebook ads and video trailers into their marketing. The instructor will provide resources, best practices, and useful tips and techniques that can be applied immediately in your library.
Guest Speakers for the Course:
Friday, May 3rd at 11 a.m. PST
Nina Simon, Executive Director of the Museum of Art & History at McPherson Center in Santa Cruz, California.
- Can libraries learn from the museum world on how to move beyond passive programming toward more active and interactive programs and displays? You bet! Join this conversation with Nina Simon to find out how we can engage our customers' curiosity and transform our libraries into more vibrant community gathering spaces.
Monday, May 20th at 11:00 a.m. PST
Ben Bizzle, Director of Technology at Craighead County Jonesboro Public Library, Arkansas
- Hear from one of the best in the biz. Ben will offer practical and inspirational tips on how to effectively promote your programs using a combination of print and social media. He'll address the Return on Investment to consider when choosing a medium, and share some examples from his library's innovative marketing campaign.
Preliminary Course Outline: Using an Internet connection and web browser, you will log in to the Infopeople online learning site and complete the following learning modules:
- Week 1: Overview and Foundation of Adult Programming
- Value of Adult Programming
- Tying programming to your library’s strategic plan or mission
- How to develop programming goals and objectives
- Week 2: eBook Programs and Book Clubs 2.0
- Tips on planning an eReader/eBook faire
- Community action book clubs
- Online book clubs
- Week 3: Makerspaces and Other Specialized Programming
- What is a makerspace?
- Multicultural programming
- Civic engagement and intergenerational programs
- Week 4: Marketing and Troubleshooting
- Viral marketing
- Video software for promoting programs
Pre-course Assignment: Learners are asked to complete a short survey about their experience with adult programming that will assist the instructor.
Time Required: To complete this course, you can expect to spend 2½ hours per week, for a total of ten course hours. Each week's module contains readings and various options for assignments, discussions, interviews, and online meetings. You can choose the options most relevant to your work and interests. Although you can work on each module at your own pace, at any hour of the day or night, it is recommended that you complete each week's work within that week to stay in sync with other learners.
Who Should Take This Course: Anyone who is new to adult programming, or those who haven’t done it in awhile, as well as those who are more experienced with adult programming who would like to see how it is evolving.
Online Learning Details and System Requirements may be found at: infopeople.org/training/online_learning_details.
Payment: Your invoice will be emailed to the email address of the person who completed the registration. If that is not the person paying the invoice please forward invoice to the appropriate person. Payment is due within 30 days. If you have any questions about your invoice or payment please contact Gini Ambrosino at email@example.com.
Course Start: This online learning course starts on Tuesday, April 30, 2013.
After the official end date for the course, the instructor will be available for limited consultation and support for two more weeks, and the course material will stay up for an additional two weeks after that. These extra weeks give those who have fallen behind time to work independently to complete the course.
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Current and Upcoming Sessions
30 April 2013 - 27 May 2013