Understanding Today's Boomer Library Consumer
Tuesday, August 7, 2007
Is service to Boomers on your library's radar? If so, you will definitely want to tune into Infopeople's August 7 webcast. If you're not yet thinking about Boomers as a distinct service group, you should be, and this webcast will tell you why.
Nationally-renowned Boomer expert Matt Thornhill says,"The demographics of California are quickly changing as Baby Boomers reinvent middle age as they reach 50, 60, and beyond. Traditional programs for "seniors" won't work for Boomers, nor will programs designed for younger adults. It's time libraries better understood California's largest, wealthiest, and most influential demographic group."
Matt Thornhill is president of the Boomer Project, a national leader in marketing and communicating with today's Boomer Consumer. He will share seven "new rules" libraries need to master in order to effectively serve today's Boomers. Author of Boomer Consumer, to be published on July 1, 2007, Thornhill will provide insights and practical tips and techniques any library can put to use immediately.
While participation in this webcast is not a prerequisite for the November "Transforming Life After 50 Institute" (more info forthcoming from the State Library), the webcast will provide useful background information.
Webinars are free of charge and registration is only done on the day of the event on the WebEx server. No passwords are required.
Speaker: Matt Thornhill
- Speaker's slides
- Speaker's handouts