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Lisa Cruz Novohatski is the Marketing and Analytics Consultant at Gale. Lisa works with libraries across the country to help them leverage the valuable data that lives within the library ecosystem. Lisa’s background is in strategy consulting, with her most recent position specializing in internal strategy with the Strategic Research and Data Analytics group at the New York Public Library. While at NYPL, Lisa consulted on various topics, including evaluation of education initiatives, internal innovation projects, and cross-branch analysis. Before her engagement with NYPL, Lisa spent time consulting across many industries, including litigation, insurance, and education finance policy.