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Ned Potter is an Academic Liaison Librarian at the University of York, and a Trainer on library marketing for organizations in the UK, the US, South Africa, Australia and New Zealand. He authored the Library Marketing Toolkit, published by Facet Publishing / Neal Schuman in 2012; it has been Number One in the Amazon Library charts on both sides of the Atlantic.

Ned has been named a Library Journal Mover & Shaker and was a winner of a Special Libraries Association Early Career Conference Award. He can be found online at and on Twitter at @ned_potter.