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The one best thing

Author Maureen Johnson is a big fan of libraries. Recently she posted this tweet:

twitter screenshotLibrarians quickly hit the keyboards in response. The winning suggestions: Use the library. Check out books. Participate in programs. Tell your local politicians how important the library is. Use the library some more.

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Lessons from Learners

"Where there is an open mind there will always be a frontier."
—Charles F. Kettering*

Learning and teaching go hand in hand. Recently I taught “Promote, Inform, Educate: Creating Effective Materials for Your Library Community,” one of a series of courses on communications I’ve created for Infopeople. Although my official role was to be a learning facilitator for participants, I learned some lessons too. In fact, I think many of us involved with the course learned things that weren’t on the official agenda, things that apply to the workplace as much as the classroom.

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Three Ways to Create Better Materials

 

Flyers, handouts, letters. Even in the age of blogs and tweets, there are times when printed materials are the best way to communicate with your library community. Are your materials as effective as they could be?

Before you start creating your next piece of material, ask these three questions:

What’s the purpose of this piece? Is your material meant to transfer information? To call for action, encouraging the reader to do something? To influence or persuade? Your purpose will affect your approach.

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