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Social Media Strategy for Libraries: AI, Analytics, and Authenticity
An Infopeople Online Learning Course
| Fee per learner | $200.00 |
Due to the uncertainty of any federal funding for 2025-26, California Libraries Learn (CALL) can not offer financial support for Infopeople course seats at this time. If this changes we will let you know.
For questions, please contact Lisa Barnhart [email protected].
Course Instructor:
Kim Crowder 
Social media has changed tremendously year over year, even day after day. Algorithms are a mystery, pay for play is now the focus, and there are more social media outlets currently than ever before. Add to this, globally, more than 5 billion people use social media daily. Now, add bots and AI and it feels like the wild west.
Wondering how to cut through the chatter and create content that not only stands out but engages audiences? What about thought leadership and community connection? Can libraries really compete with all the noise and connect their target audiences in ways that feel authentic?
Guess what? It doesn’t have to be overwhelming. This course will not only walk you through how but will allow you to test and create what works best for your organization over time.
In this 4-week online course learners will:
- Build deeper audience connection through social media
- Use data to measure social media impact and creating a social media calendar to take the guesswork out of posting
- Create content using AI without sounding like a robot or losing authenticity
- Learn to manage social media crisis or audience pushback
Ready to save time posting, have a clear strategic approach to social media, stay connected to what your patrons care about most, and be the pillars in the community that libraries were created to be? Join us for this transformational course.
*Please note, that although this course contains 4-weeks of content, there is a one-week break from November 25 – December 1 for the Thanksgiving holiday.
Course Description: Each week will include one live online meeting, supplementary materials and practical assignment. Participants will be able to practice what they learn, monitor success, and gain feedback from other attendees and the instructor.
Course Outline:
- Week One - Creating audience architypes for audience connection.
Live Session: Wednesday, November 5th (9am Pacific, 10am Mountain, 11am Central, 12pm Eastern) - Week Two - Using data and metrics to build success and audience connection.
Live Session: Wednesday, November 12th (9am Pacific, 10am Mountain, 11am Central, 12pm Eastern) - Week Three - Building engaging content using different AI tools.
Live Session: Wednesday, November 19th (9am Pacific, 10am Mountain, 11am Central, 12pm Eastern) - Week Four - Navigating social media crisis and pushback.
Live Session: Wednesday, December 3rd (9am Pacific, 10am Mountain, 11am Central, 12pm Eastern)
Please make every effort to ensure that you are able to attend the live meetings before enrolling in the course. If this is not possible, archived recordings will be made available.
Time Required: To complete this course, you can expect to spend 2 hours per week, for a total of 8 course hours. Although you can work on each module at your own pace, at any hour of the day or night, it is recommended that you complete each week's work within that week to stay in sync with other learners.
Who Should Take This Course: Library staff looking to improve their library’s social media presence and strategy.
Do you work in a rural or tribal library? If so, you may be eligible for a course fee waiver for this course. This Infopeople course has up to five no-cost seats allocated for rural or tribal libraries. Fill out a fee waiver request, and if a no-cost seat is available you will be notified via email.