People are talking about you…but do you know what they’re saying?

Your library may have spent a lot of money or time on online marketing or social media outreach, only to have its reputation severely damaged by one angry blogger. How can you track this kind of activity and mitigate negative commentary? Learn what tools are available to help monitor your library’s precious online reputation and some strategies to protect your library’s brand.

At the end of this one-hour webinar, participants will:

• Be able to identify at least two reasons why ORM (online reputation management) matters for a library
• Be able to identify at least 3 tools that can be used for ORM
• Be familiar with strategies for dealing with negative content

This webinar will be of interest to library marketing and PR staff, and social media managers.

Webinars are free of charge, you can pre-register by clicking on the Join Webinar button now or go directly to the webinar by clicking on Join Webinar within 30 of the start of the event. If you pre-registered you will receive an email with login link and a reminder email the day before the event. If you did not preregister and you can register in the 30 minutes prior to the event and directly enter.

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Presentation Material

Speaker's slides

ppt [9.2mb]

pdf (Full slide) [2.2mb]

pdf (3 slides per page) [1mb]

Chat

Chat: pdf [67kb]