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An Infopeople Workshop - March 2005

Workshop Description - html

Workshop Materials

  • Agenda - pdf [18k]
  • PowerPoint Presentation - ppt [287k]
  • Exercises
    • Ex. 1: Where Market Research Might Help Your Library - pdf [7k]
    • Ex. 2: Writing Market Research Objectives - pdf [14k]
    • Ex. 3: Writing Market Research Questions - pdf [7k]
    • Ex. 4: Your Action Plan - pdf [7k]
  • Handouts
    • Choosing Market Research Techniques - pdf [19k]
    • Common Survey Types - pdf [20k]
    • Customer Visits - pdf [9k]
    • Experimentation - pdf [8k]
    • Focus Groups - pdf [8k]
    • Surveys - pdf [15k]
    • Third Party Research - pdf [7k]
    • Writing Good Market Research Objectives - pdf [17k]