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An Infopeople Workshop - July-September 2007

Workshop Description - html

Workshop Materials

  • Agenda - doc [39k] - pdf [18k]
  • PowerPoint Presentation - ppt [377k]
  • Bibliography - doc [38k] - pdf [12k]
  • Exercises
    • Ex. 1: Our Mission - doc [40k] - pdf [15k]
    • Ex. 2: From Communication to Action - doc [48k] - pdf [51k]
    • Ex. 3: Mapping Latin America - doc [51k] - pdf [10k]
    • Ex. 4: My Market Segment - doc [37k] - pdf [8k]
    • Ex. 5: Responding to Market Trends - doc [41k] - pdf [9k]
    • Ex. 6: Positioning Products and Services - doc [48k] - pdf [14k]
  • Handouts
    • Handout #1 Gathering Information - doc [83k] - pdf [17k]
    • Handout #2 Community Needs Assessment - doc [47k] - pdf [12k]
    • Handout #3 The Four Ps + One - doc [47k] - pdf [11k]
    • Handout #4 The Eight Ps (Promotion) - doc [48k] - pdf [7k]
    • Handout #5 Developing a Promotional Strategy - doc [75k] - pdf [84k]