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Content Marketing and Strategy
An Infopeople Webinar
Start Time: Pacific - 12 Noon, Mountain - 1 PM, Central - 2 PM, Eastern - 3 PM
Presenters: Laura Solomon
Has your library been promoting itself online (blogs, social media, etc.)? If so, chances are it has seen very mixed results. Now is the time to make your library's online efforts more effective, however, the majority of libraries don't have an online content marketing plan...and it shows.
In this webinar Laura Solomon will share the steps for defining a content strategy for your library. Find out what people really want online, how to further content reach, and how to re-purpose your content for different platforms. Get valuable tips that can help you create and better distribute content to attract and engage your library's audience. Discover how to move beyond just advertising and promotion (which people usually ignore). Start getting a better handle on where your library’s efforts should go and how to make that effort count!
At the end of this one-hour webinar, participants will:
- Learn the basics of putting together a content strategy
- Discover what kinds of content can better engage your library's audience
- Learn the importance and value of re-purposing content
This webinar will be of interest to: Staff in all types of libraries who want to improve their online content.
Webinars are free of charge, you can pre-register by clicking on the Register Now button (at the top and bottom of this page). If registering with less than 30 MINUTES from the start of the webinar you can join directly from the thank you page by clicking the Join Now button. If you pre-registered you will receive an email with login link and a reminder email the day before the event.
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Keywords: Marketing and publicity, Social media